Features

Advanced reports: a report builder and funnel analysis

The Aopy report builder lets you pick up to eight metrics yourself and how to split them: by day, week, month, campaign, automation or channel. You save reports and download the table as CSV. The funnel analysis shows how many visitors move from a viewed product to cart, checkout and order, with the drop-off and conversion at each step.

What you can do

01Pick up to eight metrics from sends, audience and revenue.
02Split the report by day, week, month, campaign, automation or channel.
03Choose the last 7, 30, 90, 180 or 365 days, or a custom period.
04See the result as a table and a chart.
05Save the report for next time.
06Download the table as a CSV file.
07See the funnel from visitors to order, with the drop-off and conversion at each stage.

How it works

  1. 01Open the report builder.
  2. 02Choose the metrics, the split and the period.
  3. 03See the table and the chart, then save the report or download the CSV.
  4. 04Open the funnel analysis and choose the period.
  5. 05See where you lose visitors between the stages: visitors, viewed a product, cart, checkout and order.

Frequently asked questions

Which metrics can I put in a report?

Metrics from sends, audience and revenue, up to eight in one report.

How can I split a report?

By day, week, month, campaign, automation or channel.

Can I save or export reports?

Yes. You save the report setup and download the table as CSV.

What does the funnel analysis show?

How many people reach each stage: visitors, viewed a product, added to cart, started checkout and order. You see the drop-off and conversion between stages.

How is this different from attribution and reports?

Attribution shows which products and campaigns bring sales and your ad spend. The builder gives you control over the metrics in a report, and the funnel shows the path to an order.

See pricing

Prices are in euro, excluding VAT. All features

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