Free tool

What ROAS do you actually need?

Enter what one order costs you and what you want to keep. This works out the ROAS that breaks even, the ROAS that hits your margin, and what you can afford to pay for a click. The same maths the platform runs.Results are estimates based on the data you enter and do not guarantee campaign performance.

Currency

SKU PRICE / AVG. ORDER VALUE

UNIT COGS (PRODUCT COST)

EXTRA COST PER UNIT

OPTIONAL PARAMETERS

STORE CONVERSION RATE (% – OPTIONAL)

Calculates the recommended max CPC.

MONTHLY AD BUDGET (USD – OPTIONAL)

Fill it in to see estimated profit per month, not just per order.

YOUR CURRENT ROAS (FROM META/GOOGLE ADS)

Compare it against your breakeven below.

v1.0.0

THE ARCHITECT'S STRATEGY

BREAKEVEN ROAS

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MARGIN AVAILABLE BEFORE ADS

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BREAKEVEN CPA

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BREAKEVEN CPC

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ESTIMATED PROFIT

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Conclusion

Fill in your numbers on the left to see your conclusion.

Your product

Price, unit cost and variable costs — what one order leaves you before ads.

DEMO DATA

SKU PRICE / AVG. ORDER VALUE

UNIT COGS (PRODUCT COST)

EXTRA COST PER UNIT

TARGET NET PROFIT MARGIN20%

Highest possible for this product: 47.3%

STORE CONVERSION RATE (% – OPTIONAL)

MONTHLY AD BUDGET (USD – OPTIONAL)

YOUR CURRENT ROAS (FROM META/GOOGLE ADS)

Channels and verdict

Enter the numbers from the channels you run and see where you stand.

Per-channel breakdown

DEMO DATA

All three channels, side by side. Fill in what you know — CPC, conversion rate, CPA, ROAS, or monthly spend — and see where you stand against your adjusted max CPA.

Which channels do you run?

Pick only the channels you're spending on right now. The others won't show up at all.

BLENDED TOTAL

TOTAL SPEND

1,800.00 $

Total marketing ROI (profit ÷ investment)

-50.5%

Net profit per order

-13.42 $

Channel data can contain overlapping attribution. For real total profit, compare the result against your store revenue too.

REAL STORE REVENUE (MONTHLY)

Total revenue your store actually made in a month, whatever the channel.

REVENUE ATTRIBUTED TO CHANNELS48.0% of store revenue

Total profit above is calculated from real store revenue, assuming the same average order value.

THE VERDICTDEMO DATA

Fill in your product price and costs to get your verdict.

Adjusted target ROAS

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Real max CPA

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Target margin

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Estimated monthly profit (real revenue)

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DEMO DATAExample numbers — enter your own data below for real results.

Adjusted target ROAS, Real max CPA, Target margin, Estimated monthly profit (real revenue): Fill in your product price and costs.

Test your whole catalogue

Separate from the calculation above: drop in every product at once and see which ones can afford ads.

Bulk mode

DEMO DATA

Test your whole catalog at once — see which products can actually afford ads. Paste a table below (from Excel, Sheets, or a CSV), or add rows by hand. Your target margin, conversion rate, and advanced costs above apply to every row.

Filter by status

PRODUCT	PRICE	COGS	EXTRA	ADJ. MAX CPA	ADJ. TARGET ROAS	GROSS MARGIN
				6.74 $	4.22x	48.3%
				9.93 $	4.15x	47.6%

SUMMARY

2 products · 2 hit target

Ready: 2
Needs input: 0
Target unreachable: 0

ADJ. MAX CPA: 6.74 $–9.93 $

ADJ. TARGET ROAS: 4.15x–4.22x

Catalog uses its existing adjusted model; results may differ slightly from the guided analysis, which includes lost-order costs.

Open the link from your email on another device to see your products there too.

FREE UNLOCK

Unlock the Pro analysis

Enter your name and email to get instant access to all 4 modules, plus the full report by email.

Four modules. The same data.

See performance, manage your products, and launch marketing without rebuilding the same information in every tool.

Feed Manager

See how the catalog performs and control which products reach each channel.

Feed Design

Apply your brand identity and the right information across the whole catalog.

Creative Generator

Turn products into creative that is ready to test and launch.

Email & SMS

Segment and launch campaigns using the data already in your store.

What ROAS do you actually need?

THE ARCHITECT'S STRATEGY

Your product

Returns and costs

Channels and verdict

Per-channel breakdown

Meta

Google

TikTok

Test your whole catalogue

Bulk mode

Unlock the Pro analysis

Four modules. The same data.

Feed Manager

Feed Design

Creative Generator

Email & SMS

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