Features

Segment customers by behaviour and RFM

With Aopy you split customers into segments using 39 conditions, for example what they bought or what they did in your shop. RFM analysis shows who bought recently, how often and how much they spent. For each customer you see the expected date of the next order, and for each segment the revenue. Segments are used directly in campaigns and automations.

What you can do

01Build segments from 39 conditions.
02See the RFM analysis of your customers.
03See the revenue of each RFM segment and how it changes over time.
04See the expected date of the next order.
05Use a segment in campaigns, automations and ad audiences.

How it works

  1. 01Connect your shop. Orders and customers sync into Aopy.
  2. 02Open the RFM analysis and see how your customers are split.
  3. 03Or build your own segment from conditions.
  4. 04Use the segment in a campaign, in an automation, or send it to Meta and TikTok.
Works with

Shopify · WooCommerce · MerchantPro · Gomag

Frequently asked questions

What is RFM?

RFM measures how recently a customer bought (Recency), how often (Frequency) and how much they spent (Monetary). Customers are split into segments from those three.

How many segment conditions are there?

39 conditions, which you combine to build a segment.

Can I send a segment to Meta or TikTok?

Yes. Segments can be sent as custom audiences to Meta and TikTok.

Does it work with Gomag?

Yes. Aopy connects to Gomag, Shopify, WooCommerce and MerchantPro, and segments are built from the synced orders.

See pricing

Prices are in euro, excluding VAT. All features

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