Features

Server-side tracking for Meta, TikTok and GA4

Aopy sends order events straight from the server to Meta (Conversions API), TikTok (Events API) and GA4 (Measurement Protocol), not only from the browser. Each event carries the order ID so the platform can deduplicate it against the browser event, and sending respects the consent of the visitor. That way, measuring orders does not depend only on the pixel in the browser.

What you can do

01Send events to the Meta Conversions API.
02Send events to the TikTok Events API.
03Send events to GA4 through the Measurement Protocol.
04Use a storefront pixel for browser events.
05Respect the consent of the visitor.
06Send the order ID as the event ID, for deduplication with browser events.

How it works

  1. 01Connect your shop and your ad accounts or GA4.
  2. 02Turn on the Aopy pixel in your shop.
  3. 03Aopy sends the order events server-side to Meta, TikTok and GA4.
  4. 04The server event carries the order ID, so the platform can deduplicate it against the browser event.
  5. 05Check in Aopy, on each order, which platforms it was sent to.
Works with

Meta · TikTok · GA4 · Shopify · WooCommerce · MerchantPro · Gomag

Frequently asked questions

What is the Conversions API?

It is the way Meta receives events straight from your server, not only from the browser of the visitor. TikTok and GA4 have similar ones: the Events API and the Measurement Protocol.

Which platforms are covered?

Currently Meta, TikTok and GA4.

Do events respect consent?

Yes. Sending respects the consent of the visitor.

Do I need a Google Tag Manager server container?

No. Aopy does not offer a hosted sGTM container. Events go straight from Aopy to Meta, TikTok and GA4.

Does it work with Gomag?

Yes. Aopy connects to Gomag, Shopify, WooCommerce and MerchantPro, and the order events are passed on.

See pricing

Prices are in euro, excluding VAT. All features

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