Aopy vs theMarketer: features and prices, row by row
Aopy and theMarketer both have email, automations, SMS, pop-ups, RFM analysis, reviews with NPS, and integrations with Shopify, WooCommerce, MerchantPro and Gomag. Aopy also has server-side tracking for Meta, TikTok and GA4, product feeds, AI-made ad creatives and ad audiences. theMarketer has loyalty and referrals in its Ecommerce PRO plan. At 10,000 contacts, Aopy costs €86 and theMarketer Ecommerce €107, excluding VAT.
Features, row by row
- Yes
- the feature exists and is available today.
- Partial
- part of the feature exists.
- No
- the feature is missing, according to the information the vendor publishes.
- No public information found
- we found nothing about it on the competitor's website; it does not mean it is missing.
- Rolling out
- the Aopy module exists but is not open to every account yet.
| Feature | Aopy | theMarketer |
|---|---|---|
| 11 of 11 | 11 of 11 | |
| Drag-and-drop visual email editor | Yes | Yes |
| A/B tests | Yes | Yes |
| Recommended products in emails | Yes | Yesin Basic, Ecommerce and Ecommerce PRO; not in Standard |
| Sending to a customer segment | Yes | Yes |
| Per-campaign report | Yes | Yes |
| Email subject line suggestions | Yeswritten with AI, from your own text | Yesa library of subject lines, with their open rates |
| Unsplash photos and GIPHY GIFs in the editor | Yes | Yes |
| Designs imported from Canva | Yes | Yes |
| A unique discount code for each recipient | Yes | Yes |
| Interactive blocks in emails | Yescountdown timer and poll | Yespolls, UGC, video |
| Email address domain verification | Yes | Yes |
| Automations | 10 of 10 | 5 of 10 |
| Abandoned cart email | Yes | Yesin Ecommerce and Ecommerce PRO |
| Abandoned checkout and products viewed without an order | Yes | No public information found |
| A message at every order stage | Yes | No public information found |
| Customer birthday message | Yes | Yes |
| Account anniversary message | Yes | Yes |
| Favorite product back in stock | Yes | Yes |
| Favorite product price drop | Yes | No public information found |
| Trigger when a contact enters an RFM segment | Yes | No public information found |
| Webhook to other apps | Yes | No public information found |
| SMS as a step in an automation | Yes | Yes |
| SMS and push | 2 of 4 | 4 of 4 |
| SMS campaigns | Yesthrough SMSO | Yescredits bought separately, from €10 |
| Scheduled SMS campaign | Yes | Yes |
| Web push notifications | Rolling out | Yesin Standard, Ecommerce and Ecommerce PRO |
| Push in an automation | Rolling out | Yes |
| Pop-ups, forms and pages | 2 of 3 | 2 of 3 |
| On-site pop-up | Yes | Yesin every plan |
| Embedded signup form | Yes | Yes |
| Landing pages with a form | Rolling out | No public information found |
| Segmentation and RFM | 3 of 3 | 2 of 3 |
| Segments by behavior and orders | Yes | Yes |
| RFM analysis | Yes | Yesbasic in Ecommerce, advanced in Ecommerce PRO |
| Estimated next order date | Yes | No public information found |
| Loyalty and reviews | 2 of 7 | 7 of 7 |
| Points for orders and other actions | Rolling out | YesEcommerce PRO only |
| Customer tiers | Rolling out | YesEcommerce PRO only |
| Rewards: fixed amount, percentage, free shipping | Rolling out | YesEcommerce PRO only |
| Reward for referring a friend | Rolling out | Yesthe referral program, Ecommerce PRO only |
| In-store widget with the customer's points | Rolling out | YesLauncher, Ecommerce PRO only |
| Reviews, NPS and user-generated content (UGC) widget | Yesreviews with photos and video; the in-store widget, on Shopify for now | YesEcommerce PRO only |
| Review request sent automatically after an order | Yes | YesEcommerce PRO only |
| Server-side tracking | 5 of 5 | 0 of 5 |
| Orders sent to the Meta Conversions API | Yes | No public information found |
| Orders sent to the TikTok Events API | Yes | No public information found |
| Orders sent to GA4 (Measurement Protocol) | Yes | No public information found |
| Order ID as the event ID, for deduplication | Yes | No public information found |
| Respects the visitor's consent | Yes | No public information found |
| Product feeds | 6 of 6 | 0 of 6 |
| Google Merchant Center feed | Yes | No public information foundtheir "product feed integration" brings the catalog into theMarketer, for emails |
| Meta catalog | Yes | No public information found |
| TikTok catalog | Yes | No public information found |
| Feed rules and product sets with exclusions | Yes | No public information found |
| Feed issues on each channel and how to fix them | Yes | No public information found |
| Overlays on the images in catalog ads | Yes | No public information found |
| Ads | 5 of 5 | 0 of 5 |
| Ad creatives made with AI | Yes | No public information found |
| Segments sent as Meta custom audiences | Yes | No public information found |
| Segments sent as TikTok custom audiences | Yes | No public information found |
| Google Ads ad groups for products | Yes | No public information found |
| Asset groups in Performance Max | Yes | No public information found |
| Attribution and reports | 5 of 8 | 3 of 8 |
| Per-product attribution | Yes | No public information found |
| Meta, TikTok and Google spend in one place | Yes | No public information found |
| ROAS compared across platforms | Yes | No public information found |
| Report builder | Rolling out | No public information found |
| Funnel from visit to order | Rolling out | No public information found |
| Real-time visitors on the site | Yes | Yes |
| Contact list growth | Yes | Yes |
| Benchmark against the industry average | Partialopen, click and unsubscribe rates, for some lines of business only | Yes |
| Integrations and API | 4 of 6 | 6 of 6 |
| Shopify | Yes | Yes |
| WooCommerce | Yes | Yes |
| MerchantPro | Yes | Yes |
| Gomag | Yes | Yes |
| Magento, PrestaShop, OpenCart, CS Cart, vTex | No | Yes |
| Transactional email | Rolling outthrough the API, for SMS too | Yesseparate credits |
Aopy has "Yes" on 25 rows where theMarketer reads "No public information found" (25).
theMarketer has "Yes" on 10 rows where Aopy reads "Rolling out" (8) or "Partial" (1) or "No" (1).
Prices at the same number of contacts
| Contacts | Aopy | theMarketer Standard | theMarketer Ecommerce | theMarketer Ecommerce PRO |
|---|---|---|---|---|
| 1,000 | €20 | €20Aopy: equal | €25Aopy: −€5 (−20%) | €147Aopy: −€127 (−86.40%) |
| 2,500 | €30 | €31Aopy: −€1 (−3.20%) | €38Aopy: −€8 (−21.10%) | €168Aopy: −€138 (−82.10%) |
| 5,000 | €54 | €54Aopy: equal | €67Aopy: −€13 (−19.40%) | €196Aopy: −€142 (−72.40%) |
| 10,000 | €86 | €98Aopy: −€12 (−12.20%) | €107Aopy: −€21 (−19.60%) | €267Aopy: −€181 (−67.80%) |
| 25,000 | €195 | €187Aopy: +€8 (+4.30%) | €244Aopy: −€49 (−20.10%) | €446Aopy: −€251 (−56.30%) |
| 50,000 | €310 | €282Aopy: +€28 (+9.90%) | €387Aopy: −€77 (−19.90%) | €695Aopy: −€385 (−55.40%) |
- Monthly prices in euros, excluding VAT, from theMarketer's pricing page, with monthly billing.
- On their page, abandoned cart, the product feed integration, product recommendations and RFM analysis are in Ecommerce, not in Standard. Loyalty, referrals, reviews and the Launcher are in Ecommerce PRO only.
- theMarketer Basic is free up to 1,000 contacts, without SMS, push or automations.
- Aopy: unlimited emails and 25 AI credits a month on every paid plan. theMarketer: unlimited campaigns; SMS is bought separately.
- With annual billing, theMarketer gives a 10% discount, while at Aopy you pay for 10 months out of 12.
Where theMarketer is ahead of Aopy
- It has a free plan, Basic, up to 1,000 contacts.
- It has over 700 ready-made email templates, by industry.
- It also connects to Magento, PrestaShop, OpenCart, CS Cart, vTex and other store platforms.
Frequently asked questions
What is the price difference between Aopy and theMarketer?
It depends on the plan you compare with. Against theMarketer Ecommerce, Aopy costs less at every tier in the table, for example €86 versus €107 at 10,000 contacts. Against theMarketer Standard, the price is the same at 1,000 and 5,000 contacts and higher at 25,000 and 50,000. All prices are per month, excluding VAT.
Why do you compare Aopy mainly with the Ecommerce plan?
Because on theMarketer's pricing page, abandoned cart, product recommendations and RFM analysis are in Ecommerce, not in Standard. The table still shows all three paid plans, so you can compare for yourself.
Does theMarketer have server-side tracking or feeds for Google, Meta and TikTok?
We found no public information about anything like that on themarketer.com, as of 12 October 2026. theMarketer lists a "product feed integration", which brings your catalog into theMarketer for emails. In Aopy, Feed Manager builds feeds for Google Merchant Center, Meta and TikTok.
What does an Aopy subscription include?
Unlimited emails and 25 AI credits a month, at a price set by your number of contacts. Product feeds have separate plans, by number of products. Prices are in euros, excluding VAT, and VAT is added at checkout.
Does Aopy have a loyalty program?
Aopy's loyalty module is rolling out and is not open to every account yet: points, tiers, rewards and a reward for referring a friend. At theMarketer, the loyalty program is in the Ecommerce PRO plan.
Sources
Checked on 12 October 2026. The information about Aopy comes from its feature pages and its pricing page. The information about the competitor comes from its public pages listed below.
- theMarketer: prices and features by plan
- theMarketer: integrations
- theMarketer: automations
- theMarketer: loyalty program
- theMarketer: audience management and RFM
- theMarketer: feedback and reviews
- theMarketer: creative tools
- theMarketer: reporting and A/B testing
- theMarketer: push notifications
- theMarketer: SMS messages
- Aopy: features
- Aopy: pricing