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Our story

The campaigns we ran for online shops showed us the same problem.

Inside the agency, data, feeds, creatives and communication were split across too many platforms. Aopy started from the need to see what performs, decide faster, and execute from a single place.

The problem you lived through

Marketing did not lack tools. It lacked context.

  1. 01Campaign performance lived in one place.
  2. 02Products and feeds lived in another.
  3. 03Creatives were built separately.
  4. 04Email and SMS used yet another set of data.

Each platform saw one part. The team had to rebuild the full picture.

That is where Aopy came from

Data, decisions and execution must stay connected.

We are building Aopy as a modular ecosystem for online stores and agencies. One place to see performance, manage products, and turn decisions into marketing actions faster.

  • Data at hand

    See products, catalog and performance without rebuilding information across platforms.

  • Performance-based decisions

    Understand what works and where budget and effort are worth concentrating.

  • Execution from one place

    Manage feeds, creatives, email and SMS in the same ecosystem.

The experience behind the product

Built from real agency experience.

Aopy did not start from a feature list. It started from the years we spent managing stores, catalogs and campaigns for clients. We saw where data gets lost, where teams get stuck, and how much time is spent moving information between tools.

That experience helped us build Aopy around the real workflows of stores and agencies.

The team

Who is building Aopy.

Aopy is a new product, launched in 2026. The team behind it has sold online since 2016 and runs campaigns for Romanian shops through the agency Clinica de Marketing.

  • Alex Sturza

    Co-founder. Brings the experience of campaigns managed in the agency and the platform business direction.

  • Vlad Sturza

    Co-founder. Coordinates commercial strategy and relationships with partner stores and agencies.

  • Alex Busuioc

    Co-founder · Tech. Builds the platform: architecture, email infrastructure and integrations.

  • Albert Ștefănescu

    Co-founder · Operations. Turns the agency's real workflows into product: operations, prioritization and client feedback.

Alex Sturza · LinkedIn · Vlad Sturza · LinkedIn · Alex Busuioc · LinkedIn · Albert Ștefănescu · LinkedIn

Clinica de Marketing

In e-commerce since 2016.

  1. 012016: A first import from China, sold on OLX. That is where the e-commerce work starts.
  2. 022018: depeteava.ro launches, a vintage shop on Instagram, moved to Shopify within a year.
  3. 032022: The shop is sold to the ROSECO group (LaMajole). Clinica de Marketing becomes the main project.
  4. 042023: The first year as a full-time agency, running campaigns for online shops.
  5. 052024: Forbes Romania lists Clinica de Marketing in its ranking of digital advertising and marketing agencies for 2024.
  6. 06A 5.0 rating from 102 reviews, shown on clinicademarketing.ro.

source: clinicademarketing.ro

Results from the agency's campaigns for its clients, not from the Aopy app.

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