Email & SMS marketing, the way it should work today. With all your data and tools connected.
Create email and SMS campaigns, automate customer communication and personalize messages using your store's data. From the products you promote and the audiences you address to campaign results, you have the information and tools you need in a single ecosystem.
Every visit, product added to cart and order tells you something about your store's customers.
But if you send the same campaigns to your whole contact base, a large part of this information goes unused. A customer who has just discovered your brand does not need the same communication as one who has already ordered five times. And a customer who has not bought in a few months may need a different reason to come back. With AOPY Email & SMS Marketing, you turn store data into more relevant communications, automations and opportunities for repeat sales.
THE SAME CONTACT BASE
- New customers
- Loyal customers
- Inactive for 90 days
- Different campaigns for each category
A CUSTOMER JOURNEY
- Subscription
- Welcome Series
- First order
- Post-purchase
- Repeat order
- Automations work between stages
CAMPAIGN REPORT · AUTUMN COLLECTION
- Order #2041 · Email · Attributed
- Order #2043 · Email → Google · Influenced
- Order #2047 · Email · Attributed
- Order #2052 · Email → Direct · Influenced
- Attributed and influenced, kept separate
- 01
Fewer messages sent at random. More reasons to buy.
You no longer communicate the same way with your whole contact base. You use order history and customer behavior to build audiences and campaigns that are relevant for each category.
- 02
You turn the first order into a long-term relationship.
From the welcome email and abandoned cart recovery to post-purchase communication and customer reactivation, you build automations that keep working after you have sent the first campaign.
- 03
You understand which sales your emails generate and which ones they influence.
You do not stop at opens and clicks. You analyze the orders attributed to emails and their contribution in the customer journey, to better understand the role of this channel in sales.
You choose who to talk to. You prepare the campaign. You track the results.
- 01
Connect your store and choose the audience
AOPY uses the available data about customers, products and orders to help you create relevant segments.
- 02
Create campaigns or set up automations
You prepare emails and SMS messages, choose the products you want to promote and set up the communications that are sent automatically based on customer actions.
- 03
Send and analyze the results
You track email interactions, attributed orders and the contribution of communication to sales. For SMS, you analyze the indicators available in the channel's reporting.
Email & SMS · Audience
Demo dataCHOOSE THE AUDIENCE
- Loyal customers · at least 3 orders · 1,284 contacts
- New customers · subscribed in the last 30 days · 2,960 contacts
- Inactive for 90 days · no order in 90 days · 2,316 contacts
- All subscribers · the whole base · 12,480 contacts
Your customers do not all behave the same. Why send them all the same messages?
From the first contact to repeat orders, AOPY lets you build communications adapted to the stages your store's customers go through.
- Welcome Series
- Abandoned cart
- Post-purchase
- Reactivation
Welcome Series · Active
Demo dataWelcome Series
- You welcome the subscriber and introduce them to the brand.
TRIGGERS WHEN
- A new contact subscribes to the newsletter.
TRIGGER
- New subscribed contact
- Email: Welcome to the community
- Wait 2 days
- Email: Customers' favorite products
- Wait 3 days
- Email: The brand story
Segment: Inactive customers
Demo dataSEGMENT EXAMPLE
- Customers who have not bought in the last 90 days.
- A segment built from order history, which you can use directly in the reactivation automation.
- Orders placed at least 1
- Last order more than 90 days ago
- Subscribed to Email
- 2,316 contacts
- Used in: Reactivation
An email can influence a sale even if it is not the last interaction.
A customer can open the email, come back to the site a few days later through Google and complete the order. In AOPY reporting you can tell apart the orders attributed to email campaigns from those where the email played a role in the buyer's journey, without mixing them in sales totals.
An order's journey
Illustrative example- Email · First interaction · a few days later
- Google · Return to the site · in the same visit
- Order · Conversion completed
- Order completed · Last interaction: Google · Attributed
- Role of the email: Contributed to the journey · Influenced
- The email contributed to the customer's journey, even though they came back through another channel before buying.
An email campaign does not start and end in the editor.
In AOPY, you can identify well-performing products through Feed Manager, prepare personalized images through Feed Design or new materials through Creative Studio, and use customer data for Email & SMS campaigns. All these tools use the information available in the same ecosystem, so you do not rebuild every stage in separate apps.
Email & SMS Marketing · Campaign
Demo dataPRODUCTS
- Well-performing products
- Feed Manager
IMAGES
- Personalized images
- Feed Design · Creative Studio
CUSTOMERS
- Segment: Loyal customers
- Store data
Campaign
- Prepared using the data and tools available in AOPY
- Subject: New picks for you
- The autumn collection has arrived · See the collection
- Leather bag · 349 lei
- Amber Perfume 50 ml · 219 lei
- Ready to send
Prices adapted to the number of contacts and the volume of communication.
You choose the Email & SMS Marketing plan based on the size of your audience and your communication needs.
Configure your plan
EMAIL & SMS
PER MONTH
PRICE DETAILS
All prices are in EUR, excluding VAT. 21% VAT is added at checkout.
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