Stop investing in ads without knowing where your orders really come from.
TrueData collects and sends your store's data through server-side tracking, giving advertising platforms better signals to optimize campaigns. At the same time, it shows you the customer journey across channels, so you understand what contributes to sales and where it is worth investing your budget.
How much money do you lose on ads because you do not have all the data?
Meta, Google and TikTok each show you their own results. But customers often interact with several ads and channels before they buy. When you do not have the full picture and tracking does not collect events correctly, you risk investing in the wrong campaigns. TrueData helps you collect better data, understand where orders come from and make smarter budget decisions.
STORE EVENTS
- Product view
- Add to cart
- Checkout initiated
- Sent to the connected platforms: Meta, Google, TikTok
A CUSTOMER JOURNEY
- Meta Ads · First contact
- Google Ads · Return visit
- Email · Last interaction
- Order completed
- Successive interactions, in order
CHANNEL PERFORMANCE · ORDERS
- Meta · Google · TikTok
- Reported by the platform
- Present in the journey (TrueData)
- The differences become visible
- 01
Better data for the algorithms that optimize your ads
Server-side tracking helps collect and send important events more reliably, such as product views, add-to-carts and orders. This way, Meta, Google and TikTok can receive more complete signals for measurement and optimization.
- 02
You understand which channels contribute to sales, not just who claims the last conversion
You follow the observable customer journey, from first contact to order, and discover the role of the different channels in the buying process.
- 03
Stop splitting your budget only by the numbers each platform shows
You use the collected data and the customer journey analysis to identify where there is waste, where there are opportunities and which campaigns are worth investigating before you raise or cut investment.
You connect the store. You collect better data. You understand where it is worth investing.
- 01
Connect your store and your advertising platforms
You set up the TrueData integration with your store and the relevant Meta, Google and TikTok accounts, depending on the available integrations.
- 02
TrueData collects and sends the events
The store's relevant events are processed through the server-side tracking infrastructure and sent to the connected platforms, with deduplication mechanisms where needed.
- 03
Analyze the customer journey and channel performance
You see the interactions available before orders and use this information to make better-founded decisions about campaigns and budgets.
TrueData · Integration · Collected events · Connected platforms · Customer Journey · Dashboard
Demo dataCONNECT THE STORE AND THE PLATFORMS
- Your store · Orders and events · Connected
- Meta Ads · Advertising account · Connected
- Google Ads · Advertising account · Connected
- TikTok Ads · Advertising account · Connected
Algorithms can only optimize on the data they receive.
When store events are not collected or sent correctly, advertising platforms receive less information about the actions that matter: product views, add-to-carts and purchases. TrueData uses server-side tracking to improve the reliability of sending these events to the connected platforms. More complete data means better signals for conversion measurement and campaign optimization.
BROWSER-ONLY TRACKING
Illustrative example- Store → Visitor's browser → Platforms (Meta, Google, TikTok)
- Product view
- Add to cart
- Checkout initiated
- Purchase
TRACKING THROUGH TRUEDATA
Illustrative example- Store → Server-side, through TrueData → Platforms (Meta, Google, TikTok)
- Product view
- Add to cart
- Checkout initiated
- Purchase
- 01
Browser-only tracking
Collection can be affected by browser limitations and by the blocking of certain scripts.
- 02
Tracking through TrueData
Server-side sending reduces the exclusive dependence on the browser and can improve event reliability.
Platforms show you their numbers. TrueData helps you see the full picture.
Meta, Google and TikTok report your results according to their own attribution rules. But customers do not always buy after the first ad, nor do they use a single channel before ordering. With TrueData you can analyze the observed interactions in the customer journey, from the first identified contact to the last interaction before purchase. This way, you can better understand which channels attract new customers, which bring them back and which are present near the conversion.
Explore an order's journey · Customer A
Illustrative pathCustomer A · Customer B · Customer C
- ORDER EXAMPLE
- Discovers the product through a Meta ad, comes back through Google and completes the order after an email.
- FIRST CONTACT · Meta Ads
- LAST INTERACTION · Email
- STEP 1 · Meta Ads · First contact
- STEP 2 · Google Ads · Return visit
- STEP 3 · Email · Last interaction
- RESULT · Order completed · Conversion
Stop cutting budgets from campaigns that contribute to sales.
A campaign can look weak when you only look at directly attributed orders. But the same campaign can be the first contact for customers who complete the purchase later, through other channels. Without a broader perspective, you risk stopping ads that bring new customers or raising the budgets of campaigns that get more credit than they deserve. TrueData gives you extra information to identify where it is worth investing, what needs a closer look and where you risk wasting budget.
PERSPECTIVE 1 · Platform reports
- Retargeting · Meta · Directly attributed orders: 31
- Shopping · Google · Directly attributed orders: 54
- Prospecting · TikTok · Directly attributed orders: 6 · Looks weak
PERSPECTIVE 2 · TrueData analysis
Demo dataCAMPAIGN · FIRST CONTACT · LAST INTERACTION
- Retargeting · Meta · 12 · 29
- Shopping · Google · 18 · 47
- Prospecting · TikTok · 38 · 5
- Prospecting · TikTok often appears as the first contact. Worth analyzing before you cut the budget.
TrueData can pay for itself. From the money you stop wasting on ads.
Often the problem is not that you invest too little in advertising, but that you do not have enough information to decide where it is worth investing. With TrueData you can identify budget optimization opportunities, using more reliable data and a clearer view of the customer journey.
7 days free. Then we talk about your store's data.
We install TrueData for free and collect data for 7 days. At the end, we schedule a meeting where we go over the available information together and show you where identifiable budget losses are, which campaigns are worth investigating and which optimization opportunities we found.
- Day 1 · Free installation and setup
- 7 days · Data collection and analysis
- After 7 days · Meeting and optimization recommendations
Configure your plan
TrueData plans
Every plan includes server-side tracking, the connected platforms, an event limit and the Customer Journey and attribution features.
PRICE DETAILS
Free installation · Personalized analysis after 7 days
Start the 7 free daysThey say you need everything from A to Z. We got as far as Y. The rest is up to you.
You start where you are. You go as far as you want.
Fill in the form and grow your performance: