Everything you need to know about your products, before you invest in promoting them.
Manage your feeds for Google, Meta and TikTok, analyse the cost and sales of every product, and find out what is worth promoting, what needs optimising and where your budget is being spent with no results.
| PRODUCT | SPEND | SALES | ROAS | CPA | STATUS |
|---|---|---|---|---|---|
| Linen dress · SKU 1040 | 2,140 lei | 10,270 lei | 4.8x | 21 lei | Winner |
| Urban sneakers · SKU 1047 | 1,860 lei | 7,630 lei | 4.1x | 26 lei | Winner |
| Laptop backpack · SKU 1054 | 2,310 lei | 2,770 lei | 1.2x | 89 lei | Loser |
| Sports watch · SKU 1061 | 1,120 lei | 2,910 lei | 2.6x | 41 lei | Neutral |
| Basic hoodie · SKU 1068 | 1,590 lei | 1,110 lei | 0.7x | 133 lei | Loser |
3,900 lei on 2 products with a ROAS below 1.5x
Worth more budget: ROAS above 4x, low CPA
How much of your ad budget goes to products that do not perform?
When you promote hundreds or thousands of products, it is hard to know exactly where the money goes. You can have campaigns that do well overall while some products burn budget without generating sales. And others, which could perform better, go unnoticed.
With AOPY Feed Manager, you see what happens at the level of each product, so you can decide on results, not on assumptions.
Shopping campaign · All products
| PRODUCT | SPEND | SALES | ROAS |
|---|---|---|---|
| Linen dress | 2,140 lei | 10,270 lei | 4.8x |
| Urban sneakers | 1,860 lei | 7,630 lei | 4.1x |
| Laptop backpack | 2,310 lei | 2,770 lei | 1.2x |
| Sports watch | 1,120 lei | 2,910 lei | 2.6x |
| Basic hoodie | 1,590 lei | 1,110 lei | 0.7x |
3,900 lei (43% of the budget) go to 2 products with a ROAS below 1.5x.
Connect your catalog. See what works. Choose what to promote.
Three simple steps take you from a catalog of hundreds or thousands of products to information you can use for your campaigns.
- 01
Connect your store and your promotion channels
AOPY pulls the products from your catalog and the available data from Google, Meta and TikTok, depending on the integrations you have enabled.
- 02
Understand what happens with each product
See how your products perform, spot the problems in your feed and filter the catalog by the criteria that matter for your store.
- 03
Build selections for your campaigns
Group products into Product Sets using results, stock, price, margin or other available information.
Connect your store and channels
- Online storeShopify, WooCommerce, Gomag
- GoogleMerchant Center and Ads
- MetaCatalog and Ads
- TikTokCatalog and Ads
Importing products from the catalog… 1,248 products imported
| PRODUCT | ROAS | STOCK | STATUS |
|---|---|---|---|
| Linen dress | 4.8x | 34 | Winner |
| Urban sneakers | 4.1x | 12 | Winner |
| Leather bag | 3.6x | 0 | Winner |
| Sports watch | 2.6x | 19 | Neutral |
| Laptop backpack | 1.2x | 41 | Loser |
| Basic hoodie | 0.7x | 63 | Loser |
Product Set created: Winner with stock. 2 products, ready to use in campaigns
Find out what happens to the money you invest in each product.
Not every product that gets traffic also generates sales. With AOPY you can analyse ROAS, CPA, spend and revenue at product level, and spot the items that do well, the ones that need attention and the ones that burn budget with no results.
| PRODUCT | SPEND | REVENUE | ROAS | STATUS |
|---|---|---|---|---|
| Laptop backpack | 2,310 lei | 2,770 lei | 1.2x | Loser |
| Linen dress | 2,140 lei | 10,270 lei | 4.8x | Winner |
| Urban sneakers | 1,860 lei | 7,630 lei | 4.1x | Winner |
| Basic hoodie | 1,590 lei | 1,110 lei | 0.7x | Loser |
| Sports watch | 1,120 lei | 2,910 lei | 2.6x | Neutral |
| Leather bag | 980 lei | 3,530 lei | 3.6x | Winner |
Do not let catalog problems hurt your promotion.
Products with incomplete information, unsuitable titles or images that do not meet the platforms’ requirements can limit your catalog’s visibility in campaigns.
Feed Health finds the problems in your product data and shows what to check or fix so that your feeds are better prepared for Google, Meta and TikTok.
Checking the products in the feed… 37 products to review out of 1,248
| PRODUCT | ISSUE | CHANNELS | STATUS |
|---|---|---|---|
| Sports watch | Incomplete information | G M T | To review |
| Urban sneakers | Unsuitable title | G M | To review |
| Basic hoodie | Non-compliant image | G M T | To review |
| Leather bag | Incomplete information | M T | To review |
| Laptop backpack | Unsuitable title | G | To review |
- BrandMissing
- GTINMissing
- TitleSports watch, too short
- ImageCompliant
- Price and stockComplete
Affects the feeds for Google, Meta and TikTok
Choose the products you want to promote. Do not treat them all the same.
You build product selections using criteria such as performance, price, margin or availability. You can separate the products that sell well, the items of a given category or the products you want in a campaign.
Instead of building lists by hand and updating them in separate files, you work directly with the information available in your catalog.
SELECTION RULES
Product Set: Profitable footwear. 38 products, ready to use in campaigns
You have 1,000 products in your catalog. How do you choose what to promote?
Say you run an online store with 1,000 products. Some sell steadily, others attract visitors without generating orders, and some have incomplete information in the feed.
With AOPY you can see the differences, analyse spend and sales, spot problems and build selections based on what you track in your campaigns. For example, you can select the products with good results and available stock, without checking every item in the catalog by hand.
- Sell steadily214
- Attract visitors, no orders341
- Incomplete information in the feed87
- Rest of the catalog358
Selection to promote: 168 products out of the 214 that sell steadily, only those in stock
You have found the right products. Now you can do more with them.
Feed Manager is part of a system where the catalog is not used only to manage feeds. Product data is also available for preparing catalog images with Feed Design, for creating assets with Creative Studio and for Email & SMS campaigns.
This way, the information you already have in your store can be used at several stages of your marketing, without rebuilding the same data in separate tools.
Product Set: Winner with stock
- Linen dress4.8x · stock 34
- Urban sneakers4.1x · stock 12
Pricing that fits the number of products you manage.
Choose your Feed Manager plan by the size of your catalog. Simple, transparent, and without paying for capacity you do not need.
Configure your plan
FEED MANAGER
€19PER MONTH
Your plan totalEXCL. VAT
PRICE DETAILS
All prices are in EUR, excluding VAT. 21% VAT is added at payment.
They say you need everything from A to Z. We got as far as Y. The rest is up to you.
Start where you are. Go as far as you want.
See what Aopy can do with your products.
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