Blog

Marketing for online stores, in plain language

Short, practical guides on email, tracking, product feeds and ads, written for anyone who runs an online store in Romania.

Alternatives to theMarketer: 5 platforms compared for online stores

Looking for an alternative to theMarketer? Five email marketing platforms for online stores, compared on features, integrations and prices, with sources.

Conversions API on Gomag, WooCommerce and Shopify: a step-by-step guide

How to turn on Meta Conversions API, TikTok Events API and GA4 Measurement Protocol on Gomag, WooCommerce and Shopify, step by step, with links to the documentation.

The best email marketing platforms for online stores in Romania (2026)

Seven email marketing platforms for online stores in Romania, grouped by what you need: everything in one account, a low price or selling abroad.

Email marketing prices in Romania 2026: what you pay at 1,000, 10,000 and 50,000 contacts

What an email marketing platform costs per month at 1,000, 10,000 and 50,000 contacts: theMarketer, NewsMAN, Klaviyo and others, with sources and what is included.

Ads with AI-generated product images: how to make catalog creatives without a designer

How to use AI for ad images made from your product photos: what works, what does not, how to check the result and which platform rules to follow.

10 email automations that bring in sales for an online store

Welcome, abandoned cart, replenishment, win-back and six more. Ten email automations you set up once and that work for you every day.

Product feeds for Google Shopping, Meta and TikTok: common mistakes and how to fix them

The most common problems in product feeds, from GTINs and titles to unsynchronized prices, and how to fix them for Google, Meta and TikTok.

Server-side tracking for stores in Romania: Meta Conversions API, TikTok Events API and GA4

What server-side tracking is, why browser pixels lose events, how deduplication works and what you need to know about consent.

RFM analysis for online stores: how to segment your customers

What Recency, Frequency and Monetary mean, how to score customers from 1 to 5, what to do with each segment and how to put it into practice in an online store.