You have a store on Shopify, WooCommerce or Gomag and you want to send emails that bring orders. You search for a platform and find lists in which every vendor comes first in its own article. There is no platform that is good for everyone. There is one that fits what you sell, where you sell and how much you want to pay.
Below you will find seven platforms you often meet in Romania: Aopy, theMarketer, NewsMAN, Klaviyo, Brevo, Mailchimp and Omnisend. We do not give them scores and we do not rank them. We group them by need. Prices come from the vendors' official pages, in the currency each one publishes them in. We checked them on 12 October 2026. Prices change, so check the vendor's page before you pay.
We are the team that makes Aopy, so we have an interest. That is why every statement about the others has a source, and where we found no public information, we say so, rather than "it does not have".
What to check before you choose
Four questions spare you a hard move a year from now:
- Does it connect with your store's platform? Without an integration, you do not have the orders in your emails, so no abandoned cart and no segments based on what the customer bought.
- How is the price calculated? By contacts, by emails sent per month or by active profiles. Two offers that look the same end up costing differently at 10,000 contacts.
- What is included in the base plan? On some platforms, abandoned cart or RFM analysis are only in the more expensive plans.
- What do you do beyond email? SMS, pop-ups, reviews, ad tracking. You can have them in the same account or in separate apps.
If you want everything in a single account
Aopy
Who it is for: stores in Romania that want emails, automations and the advertising side in the same place.
What it has: a visual email editor, A/B tests, recommended products in email, a unique discount code for each recipient, automations for abandoned cart, abandoned checkout and product back in stock, SMS through SMSO, pop-ups and forms, segments and RFM analysis, product reviews. On the advertising side: server-side tracking for Meta, TikTok and GA4, product feeds for Google, Meta and TikTok, AI-made creatives and audiences sent to Meta and TikTok. It connects with Shopify, WooCommerce, MerchantPro, Gomag, PrestaShop and OpenCart 4.
Limits: it has no free plan and does not connect with Magento. The loyalty program and web push notifications are still launching.
Price: from €20 a month for 1,000 contacts, excluding VAT, with unlimited emails. All the tiers are on the pricing page.
theMarketer
Who it is for: stores in Romania that want email, SMS, push and loyalty from a local vendor, especially if the store is on a platform Aopy does not cover.
What it has: email, automations, SMS, push notifications, pop-ups, RFM analysis, reviews with NPS and, in the Ecommerce PRO plan, a loyalty program and referral. It has over 700 email templates and also connects with Magento, PrestaShop, OpenCart, CS Cart and vTex (theMarketer integrations).
Limits: on their pricing page, abandoned cart and RFM analysis are in Ecommerce, not in Standard. SMS is bought separately. We found no public information on server-side tracking or ad feeds.
Price: the Basic plan is free up to 1,000 contacts, without SMS, push and automations. Ecommerce starts at €25 a month at 1,000 contacts, excluding VAT (theMarketer pricing).
The row-by-row comparison is on the Aopy vs theMarketer page.
If you want the lowest price
NewsMAN
Who it is for: stores that want email and SMS at a low monthly cost and do not need the advertising side.
What it has: email with A/B tests, abandoned cart automations, SMS, WhatsApp, pop-ups, an SMTP server and dedicated IPs. It connects with Shopify, WooCommerce, MerchantPro, Gomag and other platforms (NewsMAN).
Limits: we found no RFM analysis, server-side tracking or ad feeds on their website.
Price: a free version up to 1,000 subscribers, with 5,000 emails. The paid plan costs €5 a month at 1,000 contacts and €40 at 10,000, excluding VAT, with unlimited emails (NewsMAN pricing).
Details in Aopy vs NewsMAN.
Brevo
Who it is for: stores that send few campaigns to a large list, because Brevo calculates the price by emails sent per month.
What it has: email, SMS and automations. The company is based in Paris (Brevo, legal information).
Limits: the price grows with email volume, and the large plans are much more expensive: Professional starts at $499 a month, from 150,000 emails. The price for your volume you find in the calculator on their page.
Price: in dollars. A free plan, then Starter from $9 a month, from 5,000 emails a month, and Standard from $18 (Brevo pricing).
If you also sell outside Romania
Klaviyo
Who it is for: stores that sell in several countries and have a larger budget for email.
What it has: email, SMS, WhatsApp, RCS, push in the mobile app, reviews, predictions about the customer (lifetime value, churn risk) and over 350 integrations (Klaviyo features).
Limits: Gomag and MerchantPro do not appear on their integrations page. Audiences for ads are in a separately paid module.
Price: in dollars, by active profiles. The free plan has 250 profiles and 500 emails a month. The Email plan costs $30 a month at 1,000 profiles, with a maximum of 10,000 emails (Klaviyo pricing).
Details in Aopy vs Klaviyo.
Mailchimp
Who it is for: small stores that want to start quickly, with a familiar interface, and sell in several countries.
What it has: email, automations in the paid plans and SMS as a paid add-on, in certain countries (Mailchimp plans).
Limits: monthly emails have a cap tied to the number of contacts: 10 times the contacts in Essentials, 12 times in Standard.
Price: the page shows them in euros. A free plan up to 250 contacts, Essentials from €11.68 a month, Standard from €17.97 (Mailchimp pricing). The exact price for your list you find in the calculator on the page.
Omnisend
Who it is for: stores that want email and SMS designed for e-commerce and sell in several countries.
What it has: email and automations; in the Pro plan, unlimited emails and SMS as an add-on (Omnisend plans).
Limits: SMS is not available in the Standard plan for new subscriptions. In Standard, monthly emails are 12 times the number of contacts.
Price: in dollars. A free plan with 250 contacts and 500 emails a month, Standard from $16 a month, Pro from $59 (Omnisend pricing).
In short, by your situation
- You want emails, SMS and ads from the same account: look at Aopy and theMarketer, then compare what is included in the base plan.
- You have a small budget and only need email: NewsMAN, or the free plans from theMarketer, Mailchimp and Omnisend, while the list is small.
- You rarely send to a large list: Brevo, which calculates by emails, not by contacts.
- You sell in several countries: Klaviyo, Omnisend or Mailchimp.
- The store is on Magento: theMarketer, NewsMAN or Klaviyo have public integrations.
Run a simple test before you sign. Take your number of contacts, open the pricing pages and write down what you pay for abandoned cart and SMS. What it costs for your store, at 1,000, 10,000 and 50,000 contacts, you will find in the article on pricing.
About Aopy
Aopy is built by the team behind Clinica de Marketing, which has worked in e-commerce since 2016. We wanted emails, SMS, feeds and ad tracking to live in the same account, tied to the orders in the store. Prices are in euros, excluding VAT, and the 21% VAT is added at payment. All the plans are on the pricing page, and the comparisons with other platforms on the comparisons page.